This course is your guide to harnessing the immense power of Google Ads, enabling you to drive conversions, increase return on investment (ROI), and propel your business towards digital marketing success.
Course Highlights:
- How Companies Get Found on Google: Explore the pivotal role of search engines in driving website visits and purchase decisions. Understand Google Search, the synergy between search engine optimization and advertising, and why digital marketing is tailor-made for your business.
- Before You Begin Advertising on Google: Strategize for success by diving into Google Ads fundamentals, learning the rules of the game, optimizing your website, and leveraging Google My Business for a strong start.
- Getting Started with Google Ads: Set the stage for your Google Ads journey by creating your account, building campaigns, utilizing ad extensions, and understanding ad groups. Seamlessly submit payment information and explore automatic account creation.
- Adjusting Your Google Ads: Master the art of ad placements, precisely targeting audiences, and managing budgets effectively to avoid overspending while achieving optimal results.
- Designing Well-Structured Campaigns: Craft well-structured campaigns by considering crucial factors, implementing optimal account structures, managing campaigns with expertise, and utilizing top tips and essential tools.
- Starting Smart: Optimize Smart Campaigns, embrace smart bidding strategies, create compelling ads with strong copy, trust ad suggestions from Google, and enhance landing page performance for maximum impact.
- Setting & Achieving Your Marketing Goals: Tailor your campaigns to specific goals, whether it’s generating e-commerce sales, driving website traffic, boosting brand awareness, or increasing downloads of marketing materials.
- Conversion Tracking: Knowing What’s Happening: Master conversion tracking by setting it up correctly, tracking app installations, recording call actions, importing external data, and achieving the last 1% accuracy.
- Measuring & Optimizing Performance: Analyze account, campaign, and ad performance across different levels, evaluate search network ad effectiveness, stay aligned with your goals, assess performance across devices, and control success with analysis tools.
- Reasons Why Your Campaign Is NOT Converting: Delve into common pitfalls that hinder campaign conversion. Explore reasons ranging from incorrect strategy and unrealistic expectations to keyword choices and landing page quality.
Join us now to unleash the true potential of Google Advertising, transform your campaigns, and elevate your business’s digital marketing success through higher conversions and ROI.
